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1970: What Price INSTANT IMMORTALITY? | The Money Programme | Retro Tech | BBC Archive
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6:03Now Playing"Businessmen may well struggle between the choice of accurate representation and artistic interpretation."
The Money Programme visits Shannon Studios, near Harley Street in London, where - for as little as 50 Guineas - you can get an accurate bust sculpture. Behind the business is a revolutionary technique involving a camera that captures 300 images of a rotating subject, which are then translated into instructions for a patented mechanical chiselling machine. Once the machine has accurately mapped the bust in chalk, it can be rendered in plaster, fibreglass and even bronze.
It's all very impressive stuff - but who will want one, and why?
To test the accuracy of the sculptures, The Money Programme presenter takes his own scuplture on to the streets of London, to see if members of the public can identify it.
Clip taken from The Money Programme, originally broadcast on BBC Two, 12 February, 1970.
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