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Lesson 7: Design Your Organization for Maximum Creative Capacity | Natalie Nixon
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October 13, 2025
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October 13, 2025
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6:15Now PlayingBritish actor and comedian John Cleese once said, “If you want creative workers, give them enough time to play.” Natalie Nixon, founder of Figure 8 Thinking, agrees that people need time to nurture creativity and that play is one of the best ways to fuel that development.
Play is rooted in imagination. But, according to Nixon, play can also contribute to problem-solving, skill-building, experimentation, and outside-of-the-box interactions. In this video, she discusses making space for play and creativity within organizations, including in meetings and hiring.
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About Natalie Nixon:
Dr. Natalie Nixon is the Creativity Whisperer to the C-Suite, helping leaders achieve transformative business results by applying wonder, rigor, and foresight. A magnetic keynote speaker, Nixon shares why creativity is not a “nice to have” but a “must have” and leaves audiences with practical techniques to upgrade their organizational and individual creative capacity in the midst of ubiquitous technology and hybrid work environments — always with an eye on innovation and the future of work. Marketing guru Seth Godin has said that Nixon “can help you get unstuck and unlock the work you were born to do.”
As CEO & Creativity Strategist at Figure 8 Thinking, Nixon is a highly sought after global keynote speaker & advisor, author of the award-winning book The Creativity Leap and editor of Strategic Design Thinking. Real Leaders named her one of the "Top 50 Keynote Speakers in the World," and her clients have included Google, Salesforce, META, New Balance, and Deloitte. Profiles on Nixon as well as her writing have been featured in Forbes, INC, and Fast Company. She earned her B.A. from Vassar College and her Ph.D. from the University of Westminster in London.
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