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Lesson 3: The 3i Creativity Model (Improvisation) | Natalie Nixon
Posted
October 13, 2025
October 13, 2025
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6:54Now PlayingA good jazz ensemble has a natural fluidity, adapting as members shift notes and turning “mistakes” into creative opportunities. According to Natalie Nixon, founder of Figure 8 Thinking, the same is true of successful professional teams. She encourages organizations to model their environments and values after jazz musicians. In this video, she discusses the importance of fostering a culture that embraces errors and improvisation if you want your teams to carry the tune of success.
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About Natalie Nixon:
Dr. Natalie Nixon is the Creativity Whisperer to the C-Suite, helping leaders achieve transformative business results by applying wonder, rigor, and foresight. A magnetic keynote speaker, Nixon shares why creativity is not a “nice to have” but a “must have” and leaves audiences with practical techniques to upgrade their organizational and individual creative capacity in the midst of ubiquitous technology and hybrid work environments — always with an eye on innovation and the future of work. Marketing guru Seth Godin has said that Nixon “can help you get unstuck and unlock the work you were born to do.”
As CEO & Creativity Strategist at Figure 8 Thinking, Nixon is a highly sought after global keynote speaker & advisor, author of the award-winning book The Creativity Leap and editor of Strategic Design Thinking. Real Leaders named her one of the "Top 50 Keynote Speakers in the World," and her clients have included Google, Salesforce, META, New Balance, and Deloitte. Profiles on Nixon as well as her writing have been featured in Forbes, INC, and Fast Company. She earned her B.A. from Vassar College and her Ph.D. from the University of Westminster in London.
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