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How Farmers Are Making Millions From Livestreaming
Posted
July 9, 2021
Views
1,990
Likes
40
Comments
3
Engagement
2.16%
July 9, 2021
1,990
40
3
2.16%
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3:07
2:29Now PlayingFarmers and agricultural vendors in far-flung provinces in China are now selling their goods directly to urban consumers through interactive livestreams and bite-sized videos, bringing in millions from platforms like Douyin, TikTok’s Chinese twin. Spurred by the pandemic, the number of farmers broadcasting in China is huge and growing fast. Douyin’s agricultural content creators with more than 10,000 followers rose sixfold in 2019-20 from the year before. Selina Xu reports.
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