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Inside South Korea's Big Bet on Influencers
Posted
June 27, 2022
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June 27, 2022
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5:03Now PlayingThe Influencer market has been booming around the world. In 2020, the size of the global influencer marketing industry was estimated at $9.3 billion with South Korea making up about 17% of it, according to influencer marketing agency Mediakix. Earlier this year, Daegu Cyber University launched the country’s first influencer department to cultivate content-based media influencers and industry experts. We hear from a garlic farmer turned influencer and industry professionals on the outlook. Bloomberg Quicktake’s Kurumi Mori reports.
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#influencer #southkorea #Explained
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