Why Beef Is No Match for Chicken for US Diners
June 25, 2023
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0:58Now PlayingWhy Beef Is No Match for Chicken for US Diners
YouTube Description
as posted by the channelThe US beef industry should be celebrating, but it’s not.
For years, the world’s biggest beef producer pushed back on the health claims and "meat" labels used by plant-based alternatives because it worried about losing customers. But the industry got it wrong. Faux meats, with their tiny market share and waning consumer buzz, weren't the real enemy.
Turns out, beef's fiercest foe was — and has been — chicken. It surpassed beef in per person consumption in the US in 1993, and that gap is only widening. Americans on average are expected to eat 100 pounds of chicken this year, while beef hovers around half that amount.
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