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Travel Packages Are Back as Fliers Choose Hassle-Free Holidays
Posted
March 24, 2024
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0:55Now PlayingFlights, hotel, transfers and food in a few clicks: the package vacation is this summer’s hottest trend across Europe.
Once seen as an outdated niche appealing mainly to baby boomers, the humble holiday bundle has mounted an unlikely comeback after almost being wiped out during the pandemic. Demand for all-inclusive packages is surging as younger travelers warm to an increasingly sophisticated offering of affordable and hassle-free holidays.
Growth is forecast to surpass 11% globally this year, with Western Europe approaching pre-pandemic levels, according to Euromonitor International, a market research firm. The key UK market is already where it was in 2019, with Germany not far behind.
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