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Tesla Must Give Driver-Assist Demonstration With Every US Sale

Posted

March 27, 2024

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Tesla Inc. staff must now install and demonstrate the company’s driver-assistance technology before handing cars over to buyers in North America, a “hard requirement” that Chief Executive Officer Elon Musk says will slow deliveries.

Musk instructed employees to perform a “short test ride” with customers to show the system Tesla markets as Full Self-Driving, according to an internal memo seen by Bloomberg News. Workers will also have to perform checks on any vehicles returned from service.

“I know this will slow down the delivery process, but it is nonetheless a hard requirement,” Musk said, citing unfamiliarity with the Tesla system’s capabilities. “This is very important.”

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