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Airlines Are Testing AI to Price Flights
Posted
August 10, 2025
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August 10, 2025
8,314
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1:22Now PlayingAirlines, including Delta, are testing artificial intelligence in pricing. Get ready for what one startup calls the “exploitation phase.”
Frequent flyers and consumer-rights advocates often complain about the convoluted nature of airline ticket prices. Discount tickets can quickly become expensive through the use of “drip pricing,” extra fees for once-free amenities such as checked bags, the good snacks or a seat next to your child.
And a dizzying array of fare classes with “dynamic” prices that shift over time has made it much harder to get a deal by planning ahead, or even to know whether the price you’re offered today is better or worse than the one you’ll be offered tomorrow. According to a white paper, whose details haven’t been previously reported, this opacity might soon get much worse.
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