Bloomberg Originals
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Brick by Brick: How Lego Flourished After a Fire
Posted
February 27, 2014
Views
1,475
Likes
5
Engagement
0.34%
February 27, 2014
1,475
5
0.34%
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1:52Now PlayingFeb. 27 (Bloomberg) -- Lego's "Cultural Mediator" Kristian Reimer Hauge gives Bloomberg a tour through the place where it all began -- a woodwork factory in Denmark. A fire quickly gave rise to the plastic brick and the "Lego system" -- which has become the cornerstone of the entire business. (Source: Bloomberg)
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