Bloomberg Originals
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Meet Lego's Biggest Fans...and See What They Built
Posted
February 27, 2014
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1,762
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February 27, 2014
1,762
13
2
0.85%
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2:21Now PlayingFeb. 27 (Bloomberg) -- Bloomberg visits a Lego fan event in Copenhagen, Denmark: as well as kids, a big chunk of the 10,000 or so fans here are what's known as AFOLs (Adult Fans Of Lego). These guys not only have the cash to spend on the products but they are also vital to the Lego company in designing them too. (Source: Bloomberg)
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