Bloomberg Originals
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Adidas Chasing $3B Market With High-Tech Lab
Posted
April 10, 2014
Views
2,850
Likes
19
Comments
2
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0.74%
April 10, 2014
2,850
19
2
0.74%
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1:47Now PlayingApril 10 (Bloomberg) --- When it comes to the most popular running shoes, Adidas doesn't even crack the top-three list. The company is confident that new running technologies will help it snag a piece of the $3 billion market. Bloomberg went to the company's innovation lab in Portland, Oregon to find out why Adidas thinks technology will win this race. (Source: Bloomberg)
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