Bloomberg Originals
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Disney's 'Frozen' Mints Merchandising Millions
Posted
April 10, 2014
Views
6,488
Likes
13
Engagement
0.20%
April 10, 2014
6,488
13
0.20%
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2:24Now PlayingApril 10 (Bloomberg) -- Bloomberg's Jon Erlichman breaks down the merchandising bonanza surrounding the Walt Disney film "Frozen" and how companies approach licensing of film products on Bloomberg Television's "In the Loop."
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On "In the Loop with Betty Liu," Betty Liu reports on breaking news headlines, Wall Street movers and shakers, global leaders, billionaires and interviews the most influential guests -- all as the opening bell rings the market into action. Betty Liu's robust team of Bloomberg TV reporters includes frequent appearances by Bloomberg market correspondents, among them: Julie Hyman, Michael McKee, Alix Steel, and more.
In addition to covering leading company news, the show highlights industry competitions including Samsung vs Apple, Pepsi vs Coke, and Aereo vs News Corp, along with coverage of the business leaders involved such as PIMCO's Mohamed ElErian, WPP founder Sir Martin Sorrell, AOL CEO Tim Armstrong, Apple CEO TimCook, CocaCola CEO Muhtar Kent, media mogul Rupert Murdoch, billionaire investor Warren Buffett and more. "In The Loop" broadcasts from Bloomberg TV's New York headquarters, at 810am ET/57am PT. For a complete compilation of In The Loop videos, visit
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Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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