Bloomberg Originals
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State Slogans: Hits and Misses of the Tourist Traps
Posted
May 16, 2014
Views
1,063
Likes
9
Engagement
0.85%
May 16, 2014
1,063
9
0.85%
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1:39Now PlayingMay 16 (Bloomberg) -- Stressed budgets, states, and cities around the country are battling for tourist dollars. One key component? A slogan. The state of Nebraska has a new ad out and a new slogan: "Visit Nebraska. Visit Nice." But will this new campaign bring crowds to the Cornhusker state? Bloomberg's Phil Mattingly takes a look at which states do it best and if these taxpayer-funded marketing campaigns are really worth it.
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