Bloomberg Originals
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Ask Zoe Saldana... Cannes Isn't Only for Films
Posted
May 20, 2014
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1,405
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May 20, 2014
1,405
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1:26Now PlayingMay 20 (Bloomberg) --- With the world's eyes trained on the Cannes Film Festival red carpet, fashion brands line up to showcase their products with stars including Zoe Saldana, Blake Lively, and Jane Fonda. L'Oreal for example has been a sponsor for the past 17 years. It is big investment and provides huge exposure but does it boost sales? Bloomberg's Angus Bennett reports. (Source: Bloomberg)
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