Bloomberg Originals
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Behind the Wheel at Lamborghini's $12,000 Intensive Driving School
Posted
December 12, 2016
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6,614
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December 12, 2016
6,614
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3:10Now PlayingDec.12 -- For $12,000, Lamborghini's most loyal customers can spend two days on the track driving the brand's most exclusive super cars. The annual program includes one-on-one coaching from Lamborghini pro drivers and laps in the Huracan Super Trofeo race car. Lamborghini uses the driving school to build a tighter bond with its top clients. It also uses the program to find the fastest drivers to beef up its racing league. Bloomberg's Matt Miller attended Lamborghini's Avanzato Accademia at the Las Vegas Motor Speedway to learn if the program is worth the high price tag for drivers and the brand.
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