Elon’s Brand Dilemma | Elon, Inc.

In some ways, Elon Musk had a quiet weekif making news on a daily instead of hourly basis counts as quiet. This week on Elon, Inc., the panelMax Chafkin, Dana Hull and Bloomberg Businessweek columnist Amanda Mulldiscusses Mull’s latest story () about the wrong turns Musk has taken with the Tesla brand.

And while Tesla dealerships and Supercharger stations are increasingly the focus of antiMusk ire (), the panel ponders the future of SpaceX and Starlink, especially as the latter is seeing growth among its competitors.

Elon Musk’s sprawling business empire has granted the billionaire a degree of power and global influence that transcends the industries he’s reshaped. He is the leader of no fewer than six hugely influential companies, spanning electric vehicles to wartime communications, and their innovations could shape the fates of nations.

Musk is polarizing, confounding and inescapable. And he is the biggest business story of our time.

Each week, listen in as host David Papadopoulos convenes a panel of Bloomberg Businessweek journalists who are tracking Musk’s companies and the surprising ways they intersect. They break down the business mogul's latest moves and analyze what they could mean for us all.

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