Bloomberg Podcasts
@bloombergpodcasts·503K subscribers·32.4K videos
Apple Debuts $999 iPhone Air, Bets on Thin Look to Boost Sales
Posted
September 9, 2025
Views
7,060
Likes
81
Comments
18
Engagement
September 9, 2025
7,060
81
18
1.40%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
See what was published immediately before and after this episode.
9:40Now PlayingApple introduced its thinnest-ever iPhone and new Pro versions with enhanced cameras and more battery life, betting that a flurry of smartphone innovation can entice shoppers. The new skinnier model — dubbed the iPhone 17 Air — is just 5.6 millimeters thick, making it about a third slimmer than Apple’s current handsets. The Air replaces the iPhone 16 Plus, which was priced at $899. Though the starting price of the Pro version rose to $1,099 from $999, Apple doubled the minimum storage to 256 gigabytes. The regular iPhone 17 continues to start at $799. Wedbush Securities Global Head of Technology Research Dan Ives joins Bloomberg Businessweek Daily to discuss. Ives also discusses his new role at Eightco Holdings, his AI-focused ETF, and more.
--------
Watch Bloomberg Radio LIVE on YouTube
Weekdays 7am-6pm ET
Follow us on X
Subscribe to our Podcasts:
Bloomberg Daybreak
Bloomberg Surveillance
Bloomberg Intelligence
Balance of Power
Bloomberg Businessweek
Listen on Apple CarPlay and Android Auto with the Bloomberg Business app:
Apple CarPlay
Android Auto
Visit our YouTube channels:
Bloomberg Podcasts
Bloomberg Television
Bloomberg Originals
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
