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McDonald's Quest for 50,000 Restaurants Starts With Texas Growth
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October 2, 2025
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5:13Now PlayingFor a brand that’s supposed to be everywhere, McDonald’s has fallen behind. Nowhere is that more apparent than in the once sparse towns north of Dallas, where immaculate strip malls now sit next to sunflower fields.
In the last five years, when some 300,000 people migrated to the area, McDonald’s were few and far between — a notable absence that was playing out in boomtowns nationwide. While the country grew, McDonald’s was shrinking, shuttering hundreds of restaurants as it lost customers to the likes of Chipotle and Shake Shack.
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