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Scopely COO Eunice Lee on Making Games for Fandoms
Posted
October 9, 2025
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603
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October 9, 2025
603
16
2.65%
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9:43Now PlayingScopely COO Eunice Lee joins Bloomberg Businessweek live from Screentime with Carol Massar and Tim Stenovec to discuss consolidation in the gaming space, the growth in popularity for video games and the company's acquisition of Pokémon GO. In February, Scopely purchased the hit game Pokémon Go for $3.5 billion. Scopely’s goal, according to Co-Chief Executive Officer Javier Ferreira, is to have a portfolio of successful titles that can support each other in an $178 billion industry that was essentially flat last year. While mobile games like Pokémon Go are at the core of Scopely’s business, the company is developing or considering acquiring PC and console titles. Ferreira said massively multiplayer online role-playing games are “interesting,” although he declined to say if the company was making one. At Screentime, Lee says gaming is a fast growing area for investment and investments show people are seeing opprotunity.
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