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Ford Soars, Alaska Air Slumps, Deckers Fall | Stock Movers
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October 24, 2025
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4:41Now PlayingOn this episode of Stock Movers:
- Ford (F) signaled it will largely bounce back next year from a devastating fire that hobbled a key supplier to its top-selling F-150 pickup, sending shares up the most in more than three years while assuaging concerns over one of the automaker’s biggest money-makers.
- Alaska Air (ALK) shares slump as much as 5.6% after the carrier cut its full-year adjusted EPS guidance to at least $2.40 from above $3.25. The company also disclosed late Thursday that a significant IT outage forced it to cancel hundreds of flights.
- Deckers (DECK) shares fell after the owner of Hoka running shoes and Ugg boots forecast 2026 revenue that falls short of analyst expectations, reflecting pressured consumer spending.The company guided for net sales of $5.35 billion next year, compared to analyst estimates of $5.45 billion. Shares slid as much as 12% in premarket trading.
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Ford Soars, Alaska Air Slumps, Deckers Fall
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