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MTV Pioneer on the Future of Media and Entertainment | Bloomberg Businessweek
Posted
February 24, 2026
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February 24, 2026
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18:12Now PlayingTom Freston is a cofounder of MTV and the former CEO of Viacom, where he oversaw Paramount Pictures. After launching a successful clothing export company out of Afghanistan and India, Freston transitioned into the media landscape, helping found MTV and bringing it to international fame in more than 150 countries. Before his Viacom roles, he ran MTV Networks for seventeen years, overseeing Nickelodeon, VH1, Comedy Central, and other legendary networks.
In addition to currently serving as the Principal of consulting and investment firm Firefly3, Freston also recently released his memoir, “Unplugged Adventures from MTV to Timbuktu,” which details some of his more unique experiences as he rose through the ranks of the entertainment industry. Tom discusses his unparalleled career as well as some of the pressing issues in the media business today, including the ongoing battle between Netflix and Paramount Skydance over control of Warner Bros. Discovery. Tom speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily.
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Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editors.
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