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The Business of Soccer: The FIFA 2026 World Cup Is Officially 100 Days Away | Bloomberg Business...
Posted
March 3, 2026
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March 3, 2026
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19:30Now PlayingThe FIFA 2026 World Cup officially kicks off in 100 days across the US, Canada and Mexico. Host Vanessa Perdomo speaks to Amy Hopfinger, Chief Business and Strategy Officer at FIFA about how the 16 host cities are preparing for the tournament this summer.
On this episode:
How do cities get ready to host the World Cup and what needs to be done over the next 100 days
How is the US-Israeli war with Iran affecting their participation in the tournament
How FIFA is addressing security concerns
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Michael Barr, Scarlet Fu and Mike Lynch follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.
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