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Apple to Release MacBook Neo, its First Budget Option
Posted
March 10, 2026
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March 10, 2026
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5:13
7:27Now PlayingBloomberg's Mark Gurman said that Apple's new MacBook Neo - the company's first budget macbook - is going to meet met the needs to many consumers who may have been waiting for the tech company to release something within a lower price range. Gurman said the MacBook Neo, which runs on a iPhone chip, is powerful enough to support video editing.
Apple Inc. rolled out the $599 MacBook Neo in its biggest push yet into low-end laptops, aiming to challenge Windows PCs and Chromebooks for budget-minded shoppers.
The machine is $400 less than any new-generation laptop Apple has sold before, coming in well below the now $1,099 MacBook Air. The MacBook Neo will be offered in citrus, silver, indigo and blush color options, potentially making it appealing both to students and mainstream consumers.
The MacBook has a 13.0-inch screen, making it one of the company’s smallest laptops to date. The MacBook Air, in contrast, offers a 13.6-inch display. Another twist: The Neo runs on an iPhone A18 Pro chip, marking the first time Apple is using a smartphone processor in a Mac.
The release is a major shift for Apple, which has been reluctant for decades to launch a low-end Mac laptop. But the speed of its iPhone processors allowed the company to bring its pricing down measurably without significantly sacrificing performance.
In a statement, John Ternus, Apple’s hardware engineering chief, said that the MacBook Neo was “built from the ground up to be more affordable for even more people.”
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