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City Football Group CMO Nuria Tarre on Business of Soccer | Bloomberg Business of Sports
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March 20, 2026
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March 20, 2026
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37:51Now PlayingJoin hosts Michael Barr and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.
City Football Group’s Chief Marketing Officer Nuria Tarre spoke with Vanessa from SXSW in Austin.
They discussed the attention and new fans that the World Cup is going to bring particularly to the US market.
City Football Group owns Manchester City and New York City Football clubs, so they have a double interest in trying to gain more fans in the US both on the MLS and Premier League side.
On this episode, we also hear from:
-David Carlock, founder and managing partner of Machete Group, on why owners are willing to spend so much money on stadium development and how they get their money back.
-Elizabeth Rembert, Municipal Finance and Higher Education Reporter for Bloomberg News, on how the UConn women’s basketball team is generating big bucks for the school.
See omnystudio.com/listener () for privacy information.
Michael Barr, Scarlet Fu and Mike Lynch follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.
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