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War 'Uncertainty' is More Challenging Playbook Than Downturn, Says Rebecca Homkes
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April 1, 2026
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4:42Now PlayingRebecca Homkes, lecturer at the London Business School and faculty at Duke Corporate Executive Education, discussed the uncertainty and volatility in the economic landscape as war with Iran drags on.
She said that for executives, the straightforward playbook for dealing with a downturn is easier than making decisions within uncertainty of not knowing what kind of economic fallout to expect from a war that could end next week or next month.
President Donald Trump is setting the stage to take an off-ramp in the five-week Iran war, dispatching Vice President JD Vance to deliver an ultimatum to Iran to make a deal or face attacks on key infrastructure.
Trump is scheduled to deliver a rare primetime address on Iran as the Strait of Hormuz remains largely shuttered, with markets in turmoil and economic growth threatened worldwide.
Vance sent a message through intermediaries as recently as Tuesday, which contained a stern warning that Trump was impatient and that there would be increased threats on strategic assets until the Iranians negotiate, according to a person familiar with the matter who requested anonymity to disclose private communications.
He also communicated that Trump is open to a ceasefire, as long as certain US demands are met, the person said.
Trump is expected in his address to tout US military successes against Iran and reiterate a two- to three-week timeline for concluding the operation, according to a White House official.
The president has sent conflicting signals on his exit strategy. Earlier Wednesday, Trump said in a social media post that Iran’s “New Regime President” has asked the US for a ceasefire, adding that the US would only consider an end to hostilities if the strait were reopened. “Until then, we are blasting Iran into oblivion,” he added.
Iran’s foreign ministry said the claim of a ceasefire request was “false and baseless,” according to state TV.
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