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Adobe Expands Agentic AI Ecosystem With Big Tech Partners

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April 21, 2026

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Adobe is launching a new agentic platform targeting business-to-business and consumers that, in addition to working closely with model providers OpenAI and Anthropic, can ease concern about disruption to its business. The company is partnering with tech giants Amazon, Anthropic, Google, Nvidia, OpenAI, and more to build what it calls the broadest agentic AI ecosystem in the industry. Anil Chakravarthy, Adobe Customer Experience Orchestration Business President, joins Bloomberg Businessweek Daily from the Adobe Summit 2026 in Las Vegas to discuss. He speaks with Carol Massar and Tim Stenovec.  Adobe Inc. will buy back as much as $25 billion of its stock following a steady decline for more than two years over investor concerns that artificial intelligence will disrupt the company’s business.

The new authorization, which extends through April 2030, “is a direct expression of confidence in our robust cash flow and the long-term value we are delivering to investors,” Chief Financial Officer Dan Durn said Tuesday in a statement.

The shares gained about 2% in extended trading after closing at $247.18 in New York. The stock has declined 29% this year, and almost 60% since the beginning of 2024.

Adobe is among a group of software companies that investors have soured on over AI’s potential to disrupt their business models. Generative AI has made it easier to produce visual media without Adobe’s expensive products, which have long been the standard for creative professionals. Many of the most popular new AI tools, such as Google’s Veo 3 AI models, are built by competitors. Several software companies have announced new buyback plans in an attempt to send a positive signal to investors. Salesforce Inc. said in March that it would borrow money to quickly purchase $25 billion of its stock.

Last month, Adobe said that its longtime Chief Executive Officer Shantanu Narayen would resign after the company picked a successor.

The repurchase authorization replaces a previous $25 billion buyback announced in March 2024, which the company has nearly completed.

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Bloomberg Businessweek DailyAdobe SummitLas VegasCarol MassarTim Stenovec Adobe IncNew York TheGenerative AIGoogles Veo

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