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How Bloomberg's Keith Naughton Has Seen Autos Evolve
Posted
July 22, 2026
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July 22, 2026
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11:35Now PlayingKeith Naughton joined Bloomberg as an Auto Reporter in 2009 on the heels of a financial crisis and major bailout for industry giants. Before that, the Detroit-based reporter spent decades covering the industry, and writing iconic magazine cover pieces including a 2004 story on then-Apprentice Host Donald Trump known for his catchphrase "you're fired!" Keith Naughton reflects on his career with Carol Massar and Tim Stenovec as he prepares to close the book on his expansive career.
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