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'Back to Starbucks' Plan Is Working, Says CEO Niccol
Posted
October 30, 2025
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11:56Now PlayingStarbucks Corp. Chief Executive Officer Brian Niccol says the "Back to Starbucks" plan is working to drive sales and improve service. Sales at established locations rose 1% in the most recent quarter. He talks about renovating restaurants, how more customers are adding protein to their drinks, adding workers, and growing the business in China. He speaks to Bloomberg's Romaine Bostick.
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