April 15, 2016
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5:20Now PlayingUC Davis made headlines in 2011, when a campus police officer pepper sprayed a line of peaceful protesters, during a sit in. They have since spent a great deal of money trying to erase that incident from the internet, and using taxpayer dollars to do it. John Iadarola, Kim Horcher (Nerd Alert), and Cara Santa Maria, hosts of The Young Turks discuss.
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The University of California, Davis spent at least $175,000 to improve its reputation on the internet after images of campus police pepper-spraying protestors went viral in 2011, according to documents obtained by The Sacramento Bee. The money went to public relations firms that promised to clean up the university's search results.
One company outlined a plan for "eradication of references to the pepper spray incident," according to the documents, and was eventually paid nearly $93,000, including expenses, for a six-month campaign in 2013. After that, the Bee reports, the university paid $82,500 to another PR firm to create and follow through on a "search engine results management strategy." The latter firm was later given thousands more in other contracts to build a university social media program, and to vet its communications department.”
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The Young Turks April 14, 2016 Hour 2
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Young Turk (n), 1. Young progressive or insurgent member of an institution, movement, or political party. 2. Young person who rebels against authority or societal expectations. (American Heritage Dictionary)
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