Channel 4 News
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How do we prevent AI from creating deepfakes?
Posted
July 7, 2023
Views
79,482
Likes
636
Comments
168
Engagement
1.01%
July 7, 2023
79,482
636
168
1.01%
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7:41Now PlayingMoney Saving Expert Martin Lewis is one of the most trusted people in the country - so it's easy to take his endorsement seriously.
But it also made him an obvious target for AI scammers to replicate his face and voice and create a fake endorsement.
And that's deeply worrying because as deepfake technology becomes more ubiquitous, that kind of impersonation could make us all vulnerable to fraud.
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