October 7, 2014
84
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11:02Now PlayingThis year’s Ronald H. Brown African Affairs Series was co-chaired by Channels Television, and four other organisations.
The group reached out to Africa’s best television station, Channels Television, to help America understand the impact of western reporting of the Africa’s issues.
During a media round-table, attended by a cross-section of African-American media, guest Panellist, who was the Chairman/CEO of Channels Television, Mr John Momoh, cast more light on how badly Africa is affected by the negative image.
“It was very important for the western media - Reuters AP - who have assumed the position f dealing our global news making sure that people take from them and send the same message across to everyone that this is a continent which is being ravaged again by disease.
“Africa has been seen as "a dark continent" and there is no journalist who would want to report about Africa that will not use that as a backdrop. So, it is not a surprise for us to know that the Ebola was an ammunition for them to report the way they have always reported,” Mr John Momoh said.
His co-panellist, founder, Discovery Learning Alliance, Aric Noboa, agreed with him, that there had been a lopsided approach to reporting on African issues, but suggested that news media in Africa should change the economics, to balance their stories.
"My perspective is that it is largely about economics and I think that there is economic interest ever present whether it is newspaper or broadcast. These news organisations are businesses and they need to make money," Aric Noboa said.
Participants are eager to begin the journey to better inform the free world about Africa. But transforming a long-existing mindset has never been easy.
Mr Momoh acknowledged the fears and concerns, and sharing a bit of the Channels’ story, he strongly advised that the private sector took the lead by establishing an independent news agency, credited with providing reliable information about reforms, policies and achievements on the continent.
There is so much to discuss, and so little time to do so. However, a media task-force was formed with participants as members, and the two panellists, as advisor.
For more information log on to www.channelstv.com.
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