Cheddar
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Why Precisely Priced Homes Sell Better
Posted
June 30, 2020
Views
65,983
Likes
1,877
Comments
130
Engagement
3.04%
June 30, 2020
65,983
1,877
130
3.04%
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5:11Now PlayingThe trend of precisely pricing homes is on the rise. Research indicates that a house with a precise price will sell better than a house priced with a rounded number. That’s because this technique plays with a key characteristic of human psychology.
This is Why You Buy, the show that reveals how marketers play on human psychology to get you to spend more--- and gives you the tools to spend smarter.
Sources:
New York Sun
Johnson School at Cornell University
Nudge
Taylor and Francis online
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