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Why Samsung, Google And Possibly Apple Are Investing In Folding Smartphones

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September 6, 2025

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Apple is reportedly planning to release its first foldable iPhone in 2026, entering a market long dominated by Samsung and Huawei. Foldable phones have been on the rise in Asia, especially China and South Korea, but still account for less than 2% of global smartphone shipments. Advances in durability, slimmer designs, and lower prices are making the devices more appealing, while larger screens are being pitched as ideal for AI-powered multitasking. Analysts say Apple’s move could push foldables into the mainstream, reshaping the premium smartphone market. Watch the video to learn more.

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Produced and Edited by: Lisa Setyon

Additional Editing and Narration: Erin Black

Senior Director of Video: Jeniece Pettitt

Animation by: Jason Reginato, Emily Park

Additional Footage: Samsung, Apple, Getty Images

Additional Production: Andrew Evers

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Why Samsung, Google And Possibly Apple Are Investing In Folding Smartphones

Guests & Subjects Covered

Huawei FoldableSouth KoreaChapters Introduction ChapterFold ChapterLisa Setyon Additional EditingVideo Jeniece Pettitt AnimationCNBC TVWatch CNBC

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