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How Lego Keeps Beating The Rest Of The Toy Industry
Posted
March 10, 2026
Views
30,943
Likes
749
Comments
56
Engagement
2.60%
March 10, 2026
30,943
749
56
2.60%
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3:14Now PlayingLego has outpaced the toy industry through a winning formula of licensed IP and a globally distributed supply chain. The Danish toy company was ahead of the curve in courting so-called “kidult” buyers via partnerships with the likes of Marvel, Harry Potter and Formula 1. With factories already in Mexico, Hungary and Vietnam, Lego plans to expand its manufacturing further with a new Virginia facility opening in 2027.
Produced and Edited by: Darren Geeter
Reporting by: Sarah Whitten
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images
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How Lego Keeps Beating The Rest Of The Toy Industry
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