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NJOY CEO on the Rise of E-Cigarettes | Mad Money | CNBC

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December 11, 2013

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Tobacco's on the defense all across the country and NJOY is capitalizing on the situation. Does this e-cigarette maker represent the future of investing in vice? Jim Cramer speaks to the CEO to find out.

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NJOY CEO on the Rise of E-Cigarettes | Mad Money | CNBC · CNBC Television · Sentinel