Cnbc
@cnbc·4.2M subscribers·16.1K videos
Formula One Is Trying To Woo Americans
Posted
July 11, 2018
Views
261,371
Likes
3,815
Comments
1,426
Engagement
2.01%
July 11, 2018
261,371
3,815
1,426
2.01%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
See what was published immediately before and after this episode.
Formula One and the United States have had a rocky relationship for as long as the sport’s been around, but new American-led management is set on changing that once and for all.
Since its founding, Formula One has been an international organization.
The first world championship was held in 1950 at Silverstone in the United Kingdom. The winning driver, Italian racer Giuseppe Farina, drove a supercharged Alfa Romeo in front of 120,000 cheering spectators — including England’s reigning monarch, King George VI.
That European race set the stage for Formula One’s global presence, excluding America.
Headwinds in America
Logistically, it’s hard to be a Formula One fan in America. Most of the races take place in Europe, so watching live events often means waking up at the crack of dawn. The U.S. also has its own motor sports to watch like IndyCar and NASCAR, which has been around since the 1940s.
Peter Habicht is the founder of Formula One's largest fan group in America, located in San Francisco. The group has about 2,500 members.
» Subscribe to CNBC
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news
Find CNBC News on Facebook
Follow CNBC News on Twitter
Follow CNBC News on Google+
Follow CNBC News on Instagram
Formula One Is Trying To Woo Americans | CNBC
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
