Cnbc
@cnbc·4.2M subscribers·16.1K videos
Kevin O'Leary: The Formula To A Great Business Pitch
Posted
October 24, 2018
Views
12,577
Likes
438
Comments
5
Engagement
3.52%
October 24, 2018
12,577
438
5
3.52%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
See what was published immediately before and after this episode.
Kevin O'Leary has heard thousands of business pitches so he knows a thing or two about what makes a great pitch. Here's the three-part formula.
» Subscribe to CNBC Make It.
"[It] doesn't determine the outcome of the business," O'Leary notes. "But these three are found in every case where an entrepreneur is successful in getting money."
Here's how to get an investor to write you a check, according to O'Leary:
1. Be clear and concise
"You have to explain exactly what the business is in less than 90 seconds," O'Leary tells CNBC Make It.
"If you can't do that, you'll never be successful. You have to be succinct about the opportunity."
2. Highlight your unique skills or experience
"You have to explain why you're the right person to execute the business plan," O'Leary tells CNBC Make It.
That can be anything from experience in the industry to working for a competitor or even what you've learned from past failures and mistakes.
"You've got a good idea, now, who's going to run the show? Is it you? You've got to tell me why.
"A great idea with a great entrepreneur with executional skills are the first two elements," he says.
3. Do the math
The final element is what O'Leary calls "the killer."
"You have to know your numbers," he says.
You need to be able to tell potential investors how big the market is, how fast it's growing, how many competitors there are, the break-even analysis — and more.
You have to have that down-pat; if not, your pitch falls apart.
"If you get the first two right, and you don't know your numbers, you deserve to burn in purgatory, and I will put you there," O'Leary says.
"Those three together define leadership and business," says O'Leary.
"If you want to be an entrepreneur, if you want to be successful, you have to do all three. So start practicing."
About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.
Connect with CNBC Make It. Online
Get the latest updates
Find CNBC Make It. on Facebook
Find CNBC Make It. on Twitter
Find CNBC Make It. on Instagram
Find CNBC Make It. on LinkedIn
#CNBC
#CNBCMakeIt
Kevin O'Leary: These are the 3 things that make a great business pitch | CNBC Make It.
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
