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Inside Halo Top's Ice Cream Domination
Posted
November 5, 2018
Views
4,089
Likes
72
Comments
6
Engagement
1.91%
November 5, 2018
4,089
72
6
1.91%
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"You won't believe this. We actually are the No. 1 pint in the United States."
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During the summer of 2017, low-calorie Halo Top Creamery was the best-selling pint of ice cream in America. In grocery stores across the country, Halo Top sales eclipsed those of beloved legacy brands like Ben & Jerry's and Haagen-Dazs.
Doug Bouton, president and COO of the company, remembers the moment he found out.
"I would say that's probably the single most memorable moment we've had in the company's history," Bouton tells CNBC Make It of Halo Top, which launched in 2012.
Since then, Halo Top has remained in the top three best-selling pints with Ben & Jerry's and Haagen Dazs, Bouton says.
"Depending on what period you look at it, it shifts among all three in terms of who's the biggest or who's selling the most," he says. (A spokesperson for Ben & Jerry's tells CNBC Make It that low-cal option Halo Top gained "quick popularity" but its growth has slowed. And a representative for Nestle, which licenses the Haagen-Dazs trademark in the U.S., says Haagen-Dazs had a strong season "with steady upward growth.")
In roughly the last year, Los Angeles-based Halo Top did $347.3 million in sales, according to the company.
For Bouton, even being in the top three is "insane."
Halo Top was started by Woolverton, now 39, in his home kitchen in L.A. "without any idea of starting a business," Bouton, 33, says.
"He just wanted to eat an entire pint of ice cream and not hate himself for it."
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How an ex-lawyer built Halo Top into an ice cream sensation with $347 million in sales | CNBC Make It.
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