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Why 7-Eleven Failed In Indonesia
Posted
November 6, 2018
Views
2,340,424
Likes
47,881
Comments
9,829
Engagement
2.47%
November 6, 2018
2,340,424
47,881
9,829
2.47%
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Indonesia's first 7-Eleven opened in 2009 and became a popular hangout spot for consumers. At their peak in the Southeast Asian country, they numbered 190 stores, offering free Wi-Fi and a seating area for guests while selling fresh local meals and traditional 7-Eleven snacks like the Slurpee. Despite the chain's popularity, the franchisee, PT Modern Internasional, shuttered all remaining 161 stores there in 2017.
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7-Eleven Was Popular In Indonesia — But That Didn't Save It From Total Failure
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