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Why Is Google Struggling In Russia? Yandex
Posted
January 22, 2019
Views
300,039
Likes
4,416
Comments
1,185
Engagement
1.87%
January 22, 2019
300,039
4,416
1,185
1.87%
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While Google has about 90% of the global market share for internet search, it is lagging behind in Russia, where the homegrown company Yandex has captured 55% of the market. Yandex maintains its dominance due to its superior Russian language search capabilities, its wide array of services beyond search, and the company's willingness to comply with the country's often restrictive local laws.
In all corners of the world, if you're looking to do an internet search, chances are high that Google is your go-to. But Google's domination hasn't extended everywhere, and Russia is one of the few countries where it lags behind. Here, 55% of the market belongs to the homegrown company Yandex.
Like Google, Yandex is so much more than a search engine. It offers email, cloud, and online payment services, streaming music, news aggregatio, and live traffic maps. Yandex.Taxi merged with Uber last year, and it is testing self-driving cars.
Basically, Yandex sure sounds a lot like Google. So why do the majority of Russia's 144.5 million citizens actually prefer it?
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Why Is Google Struggling In Russia? Yandex
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