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Why The 'Sober Curious' Movement Is Big Business For Millennials
Posted
August 20, 2019
Views
29,138
Likes
592
Comments
136
Engagement
2.50%
August 20, 2019
29,138
592
136
2.50%
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Whether it's to break a bad habit, minimize hangovers or for health reasons, millennials are drinking less alcohol. As the "Sober Curious" movement gains steam, it’s no surprise that alcohol-free cocktails are vying for a permanent spot on the bar scene. And many young people are willing to pay the price.
Listen Bar is one of several new alcohol-free spaces that’s recently started in the US. Its owner, Lorelei Bandrovschi, tested the concept in Williamsburg in October 2018 and now runs a popular, once-a-month pop-up in New York City. Alcohol-free cocktails aren’t cheap, averaging at $13 at places like Listen Bar in NYC.
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Why The Sober Curious Movement Is Big Business For Millennials
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