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Why Isn’t White Castle A Fast-Food Giant?

Posted

November 16, 2019

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White Castle is widely considered to be the first hamburger fast-food chain in the United States. It's famous for small, cheap hamburger sliders and its role in the 2004 stoner comedy "Harold & Kumar Go to White Castle." Despite its notoriety, the brand has a limited footprint in the Midwest and Northeast. So why is White Castle not nearly as big as rivals like McDonald's and Burger King?

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Why Isn’t White Castle A Fast-Food Giant?

Guests & Subjects Covered

White CastleUnited States It'sKumar GoWhite Castle DespiteNortheast SoBurger KingCNBC TVReality TV

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