Cnbc
@cnbc·4.2M subscribers·16.1K videos
Should College Athletes Make Money From Name, Image And Likeness Deals?
Posted
May 6, 2022
Views
40,565
Likes
740
Comments
57
Engagement
1.96%
May 6, 2022
40,565
740
57
1.96%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
The NCAA enacted an interim name, image and likeness policy almost a year ago, which allows athletes — many of whom have big social media followings — to make deals with local car dealerships, and in some instances, with major retail and media brands.
Several states have written their own individual laws to regulate compensation in name, image and likeness, commonly known as NIL. Some states, though, have stayed on the proverbial sidelines. Meanwhile, the NCAA has asked Congress for federal legislation that lays out a framework that encompasses compensation for all college athletics.
Watch the video above to find out more about how college athletes have been using NIL deals to earn tens of thousands of dollars, the growing pushback against these policies, and what’s next for college athletes now that they can turn their fame into dollar signs.
» Subscribe to CNBC
» Subscribe to CNBC TV
» Subscribe to CNBC Classic
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news
Follow CNBC on LinkedIn
Follow CNBC News on Facebook
Follow CNBC News on Twitter
Follow CNBC News on Instagram
Subscribe to CNBC PRO
#CNBC
Should College Athletes Make Money From Name, Image And Likeness Deals?
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
