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What Happened To BlackBerry?

Posted

November 16, 2022

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For years, BlackBerry was the most popular smartphone brand in the U.S. After failing to adjust to the rapidly-changing industry and falling to competitors like Apple and Google, the company pivoted to an entirely new direction. Now, it’s focused solely on software and cybersecurity — trying to leave the iconic cellphones in the past. CNBC visited BlackBerry's Autonomous Vehicle Innovation Center and interviewed CEO John Chen to see what the company is up to now.

Produced by: Liam Mays

Supervising Producer: Jeniece Pettitt

Additional Camera: Magdalena Petrova and Sydney Boyo

Senior Producer, Post Production: Erin Black

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What Happened To BlackBerry?

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What Happened To BlackBerry? · CNBC Television · Sentinel