Cnbc
@cnbc·4.2M subscribers·16.1K videos
Why Bots Make It So Hard To Buy Nike Sneakers
Posted
May 31, 2023
Views
232,401
Likes
3,527
Comments
574
Engagement
1.76%
May 31, 2023
232,401
3,527
574
1.76%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
The global sneaker resale market is predicted to grow to $30 billion by 2030 and is only spurred by a phenomenon known as sneaker botting. Sneaker bots took off in 2012, when Nike released its Air Jordan Doernbecher 9 shoes on Twitter. And today, sneakerheads say that buying shoes without bots is nearly impossible.
CNBC dives into the sneaker industry to find out what bots have made buying sneakers harder than ever and what companies like Nike are doing to get ahead of the problem.
Chapters:
Produced and Edited by: Sydney Boyo
Animation: Jason Reginato and Christina Locopo
Senior Producer: Katie Tarasov
Shot by: Liam Mays, Tasia Jensen, Magdalena Petrova, Katie Tarasov, Eric Clark
Additional Footage by: Getty Images, Botter Boy Nova, Queue-it, Nike, Reddit, Discord
» Subscribe to CNBC
» Subscribe to CNBC TV
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news
Follow CNBC on LinkedIn
Follow CNBC News on Facebook
Follow CNBC News on Twitter
Follow CNBC News on Instagram
#CNBC
Why Bots Make It So Hard To Buy Nike Sneakers
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
