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What Happened To Wonder Bread?
Posted
November 20, 2023
Views
318,164
Likes
3,659
Comments
618
Engagement
1.34%
November 20, 2023
318,164
3,659
618
1.34%
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Wonder Bread’s annual sales sits around half a billion dollars for its owner Flowers Foods, despite healthier alternatives like whole grains and sourdough dominating the fragmented U.S. bread industry. While consumer preferences started shifting away from white bread starting in the 1960s, Wonder Bread still enjoys a 94% brand awareness according to Flowers Foods. Watch the video above to learn more about how the once beloved American staple has stuck around a century later.
Chapters:
Produced, Shot and Edited by: Ryan Baker
Animation: Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional Sources: Wonder Bread, Flowers Foods, Reuters, Newspapers.com
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What Happened To Wonder Bread?
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