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Inside Nike's secretive sports Research Lab
Posted
November 16, 2025
Views
25,355
Likes
477
Comments
18
Engagement
1.95%
November 16, 2025
25,355
477
18
1.95%
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As part of an exclusive interview with new Nike CEO Elliott Hill on the company's comeback attempt, CNBC's Sara Eisen got a rare look inside the Nike Sport Research Lab in Beaverton, Oregon and got a walkthrough of how Nike studies athletes and designs new innovations.
Nearly a year into his tenure, Hill says the company is finding its footing, outlining a strategy focused on innovation, sport and rebuilding trust with consumers.
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