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How Amazon Built A $70 Billion Clothing Business

Posted

December 1, 2025

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230,568

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Millions of shoppers will turn to Amazon on Cyber Monday for deals on shoes and clothing. The segment is expected to cross $72 billion in sales for the company in 2025. Amazon’s apparel and shoe business is about double the size of Walmart’s. But the category faces high rates of returns, and the company is under scrutiny for allegedly anticompetitive practices surrounding its pricing strategies. Still, Amazon offers brands sales volumes that they cannot get anywhere else. Watch the video to learn more about why Americans are obsessed with Amazon clothing.

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Produced by: Ryan Baker

Edited by: Darren Geeter

Animation by: Jason Reginato, Emily Park

Senior Managing Producer: Tala Hadavi

Additional Footage: Getty Images

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How Amazon Built A $70 Billion Clothing Business

Guests & Subjects Covered

Cyber MondayWalmarts ButStill AmazonChapters Introduction ChapterRyan Baker EditedDarren Geeter AnimationCNBC TVWatch CNBC

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