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How Build-a-Bear went from a penny stock to a retail winner

Posted

January 5, 2026

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YouTube Description

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Build-A-Bear Workshop’s business plummeted during the pandemic, but under CEO Sharon Price John, the company has undergone a significant turnaround.

The toy store, known for its interactive experience of building and accessorizing stuffed animals, has invested in e-commerce, diversified its sales beyond malls and invested in international franchises, boosting its growth.

Guests & Subjects Covered

Build-A-Bear WorkshopsCEO Sharon Price John

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How Build-a-Bear went from a penny stock to a retail winner · CNBC Television · Sentinel